Description Adidas & Allbirds came together to collaborate on their lowest carbon shoe yet. I worked on the campaign for the shoe that spanned across social, web, and retail. The campaign was developed to create hype around the initial exclusive shoe release, while also giving context to it's 2.94kg carbon footprint.
Team Joost Huver, Julie Muckensturm, Roni Sarraf, Cyrill Durigon, Andrea Arice, Maxime Bigot, Dirk van Ginkel, Amanda Bao, Kim Do, Martin Schvartzman and Robin Singer
Agency Jam3 Amsterdam